Best selling, forever favourite ash hair toner for blondes. The Wella Color Charm T14 Pale Ash Blonde Hair Toner transforms brassy hair yellow and light orange hair. Gives a cool toned, silvery blonde result.

• Creates a clean, silver ash blonde
• Super powerful against yellow and orange brassiness
• Packed with strong blue and purple pigments
• Lightens hair slightly for bright, even blonde
• Professional results from the comfort of home

The Wella Color Charm Hair Toners are simple to use and give a salon-quailty finish, all from the comfort of home. This toner must be mixed with developer, don't forget to pick up yours!

42ml Permanent Liquid Hair Toner

The final step to neutralize unwanted brass after lightening. Our toner is gentle on hair and provides gorgeously toned healthy-looking blondes. Free of parabens.

This toner is simple to use! First, pop on some gloves. Then, mix your toner with developer (either 20 Vol or 10 Vol). I find that using an applicator bottle is the easiest way to mix and apply this toner. Apply your toning mixture to damp, towel dried hair. Leave on for up to 30 minutes and wash out. You'll be left with an enviable, salon-quality finish.