The Wella Color Charm 10A Lightest Ash Blonde Demi Permanent Hair Colour will gently tone yellow brassiness from your hair for a soft, ash blonde result. If you love Wella T18 but need a more gentle option, this is the shade for you.

Perfect if you're worried about damage, this demi permanent colour can be used as a toner for fragile hair.

• Creates an ashy, cool blonde
• Keeps hair light and bright
• Tones yellow brassiness
• Gentle on the hair
• Professional results from the comfort of home

This demi colour is designed to be mixed with 10 Vol Developer in a 1:2 ratio. Meaning, you use twice the amount of developer to colour. One bottle of 10 Vol Developer is enough for 2 tubes of demi colour.

The Wella Color Charm Demi Permanent Hair Colours are simple to use and give a salon-quailty finish, all from the comfort of home.

57g Demi Permanent Cream Hair Colour

This demi colour simple to use! First, pop on some gloves. Then mix your demi colour with 10 Vol Developer in a 1:2 ratio. Using a tint bowl is the easiest way to mix and apply this colour. Apply your colour mixture using a tint brush to damp, towel dried hair. Leave on for 20 minutes and wash out.