The Wella Color Charm 10A Palest Ash Blonde is for you if you're looking for a gorgeous, cool light ash blonde. This shade can be used as a toner for those struggling with orange and yellow brassy tones.

• Creates an light ash blonde
• Blue and violet based to target orange and yellow brassiness
• Provides up to 100% grey coverage
• Vibrant, long lasting colour
• Professional results from the comfort of home

This permanent colour is designed to be mixed with 20 Vol Developer in a 1:2 ratio. Meaning, you use twice the amount of developer to colour. One bottle of 20 Vol Developer is enough for 1 bottle of permanent colour.

The Wella Color Charm Permanent Hair Colours are simple to use and give a salon-quailty finish, all from the comfort of home.

42ml Permanent Liquid Hair Colour

It's simple to use! Pop on some gloves. Mix the colour with developer (either 20 or 10 Vol) - using an applicator bottle is the easiest way to mix and apply this colour. Apply your colour mixture using a tint brush to dry hair. Leave on for 30-45 minutes and rinse out.