The Wella Color Charm 7A Medium Cool Blonde Demi Permanent Hair Colour is the perfect pick for cooling down orange brass and creating a soft, natural-looking ash brown. Despite the name, this isn't a blonde shade. It's a gentle, balanced cool brown that's ideal for blending with ash brown roots or toning overly warm, brassy orange hair after lightening.

Perfect if you're worried about damage, this demi permanent colour can be used as a toner for fragile hair.

• Creates an ashy light brown
• Blue based to tone orange brassiness
• Great all over for brunette or as a natural root shade for blondes
• Gentle on the hair
• Professional results from the comfort of home

This demi colour is designed to be mixed with 10 Vol Developer in a 1:2 ratio. Meaning, you use twice the amount of developer to colour. One bottle of 10 Vol Developer is enough for 2 tubes of demi colour.

The Wella Color Charm Demi Permanent Hair Colours are simple to use and give a salon-quailty finish, all from the comfort of home.

57g Demi Permanent Cream Hair Colour

This demi colour simple to use! First, pop on some gloves. Then mix your demi colour with 10 Vol Developer in a 1:2 ratio. Using a tint bowl is the easiest way to mix and apply this colour. Apply your colour mixture using a tint brush to damp, towel dried hair. Leave on for 20 minutes and wash out.