You love that true, cool toned ashy light brown - which is exactly why the Wella Colour Charm Permanent Colour in 7A Medium Smokey Ash Blonde was created.

(I would call this colour a cool-toned light brown, not blonde)

Perfect for creating a natural looking root or for all over use, this liquid hair colour will help you to remove all traces of brassiness.

I get that you want a colour that will get rid of those unwanted orange tones you’re seeing in your hair. Which is exactly why I added this colour to our collection.

It's simple to use! Pop on some gloves. Mix the colour with developer (either 20 or 10 Vol) - using an applicator bottle is the easiest way to mix and apply this colour. Apply your colour mixture using a tint brush to dry hair. Leave on for 30-45 minutes and rinse out.