Best selling, forever favourite ash hair toner for blondes. The Wella Color Charm T14 Pale Ash Blonde Hair Toner transforms brassy hair.

• Creates a clean, silver ash blonde
• Super powerful against yellow and orange brassiness
• Packed with strong blue and purple pigments
• Lightens hair slightly for bright, even blonde
• Professional results from the comfort of home

This toner is simple to use and requires minimal effort: just mix with developer, apply to damp hair, and leave on for up to 30 minutes. You'll be left with an enviable, salon-quality finish.

The final step to neutralize unwanted brass after lightening. Our toner is gentle on hair and provides gorgeously toned healthy-looking blondes. Free of parabens.

It's simple to use! Pop on some gloves. Mix the toner with developer (either 20 or 10 Vol) - using an applicator bottle is the easiest way to mix and apply your toner. Apply your toning mixture using a tint brush to damp, towel dried hair. Leave on for up to 30 minutes and rinse out.