If you feel your hair is never cool toned enough, this is for you. The Wella Color Charm 050 Cooling Violet Hair Toner is the most powerful weapon against brassiness.

• Makes any shade more cool toned
• Used alone this will create a silver blue-grey result
• Can be added to any toner or colour (of any brand)
• Customisable - use more or less depending on desired results
• Professional results from the comfort of home

Add a few capfuls to your toning mixture for an extra ashy boost. Just a slash will do! Then, follow the instructions as normal.

If using alone: mix with developer, apply to damp hair, and leave on for up to 30 minutes. You'll be left with an enviable, salon-quality finish.

The final step to neutralize unwanted brass after lightening. Our toner is gentle on hair and provides gorgeously toned healthy-looking blondes. Free of parabens.

This shade is designed to be added in to other toners or used alone.

If you're adding in to other toners, simply add in a splash or a few capfuls to your toning mixture and follow the instructions as normal.

If you're using it alone, pop on some gloves. Mix the toner with developer (either 20 or 10 Vol) - using an applicator bottle is the easiest way to mix and apply your toner. Apply your toning mixture using a tint brush to damp, towel dried hair. Leave on for up to 30 minutes and rinse out.