The Wella Color Charm 10A Lightest Ash Blonde Demi Permanent Hair Colour will gently tone yellow brassiness from your hair. Perfect if you're worried about damage, this demi permanent colour can be used as a toner for fragile hair.

• Creates a balanced, cool blonde
• Keeps hair light and bright
• Tones yellow brassiness
• Gentle on the hair
• Professional results from the comfort of home

The Wella Color Charm Demi Permanent Hair Colours are simple to use and give a salon-quailty finish, all from the comfort of home. This hair colour must be mixed with developer, don't forget to pick up yours!

57g Demi Permanent Cream Hair Colour

It's simple to use! Pop on some gloves. Mix the colour with developer (5 Vol) - using a tint bowl is the easiest way to mix and apply this colour. Apply your colour mixture using a tint brush to damp, towel dried hair. Leave on for 20 minutes and rinse out.