If you feel your hair is never cool toned enough, this is for you. The Wella Color Charm 050 Cooling Violet Hair Toner is the most powerful weapon against brassiness. Mix with your favourite toner to add a boost of cool tones.

• Makes any shade more cool toned
• Used alone this will create a silver blue-grey result
• Can be added to any toner or colour (of any brand)
• Customisable - use more or less depending on desired results
• Professional results from the comfort of home

Add a few capfuls to your toning mixture for an extra ashy boost. Just a slash will do! Then, follow the instructions as normal.

The Wella Color Charm Hair Toners are simple to use and give a salon-quailty finish, all from the comfort of home. This toner must be mixed with developer, don't forget to pick up yours!

42ml Permanent Liquid Hair Toner

The final step to neutralize unwanted brass after lightening. Our toner is gentle on hair and provides gorgeously toned healthy-looking blondes. Free of parabens.

This shade is designed to be added in to other toners or used alone.

If you're adding in to other toners, simply add in a splash or a few capfuls to your toning mixture and follow the instructions as normal.

If you're using alone, pop on some gloves. Then, mix your toner with developer (either 20 Vol or 10 Vol). I find that using an applicator bottle is the easiest way to mix and apply this toner. Apply your toning mixture to damp, towel dried hair. Leave on for up to 30 minutes and wash out. You'll be left with an enviable, salon-quality finish.